Spec 01 / Hypothesis & control
A/B test what works on your site.
Two versions of a headline. Two versions of a call-to-action. Whichever brings in more enquiries wins. I run the test, you read the result.
How the work moves. Honestly, methodically, with an operator in the loop.
Most small-business marketing runs on a hunch. I run yours through a measured dispatch loop: frame the mission, route it to the right tools, inspect the output, ship the useful part.
Three movements, then it's running.
- i.
You send the brief.
Form first, call if it is useful. You tell me what you do, who you serve, where the friction is. I come back within two business days with a clear answer on fit and scope.
- ii.
I dispatch the work.
I break the job into missions, route them through the right agents, and inspect the results. Brand, pages, booking, comms, AI agents, automation: the system moves quickly because the stack is already calibrated.
- iii.
I keep the loop closed.
You message when something needs to change. New pages, agent rules, a tricky enquiry, a new app idea: one operator keeps the context and routes the next move.
The scientific bit — quietly, in the background.
Every site I run has measurement built in from day one. Tests run quietly; spend moves toward whatever is actually paying its way.
Spec 02 / Channel attribution
CAC tracking by channel.
What does it cost to get one new customer from Google Ads vs Facebook vs your local paper vs a referral? I measure each. Your ad budget moves to whichever channel actually pays its way.
Spec 03 / Reductive optimisation
Automated keyword optimisation.
Google Ads accounts have hundreds of keywords. Most don't pay back. I test in tight loops, pause the losers, double down on the winners. Typically cuts ad spend 20-40% inside three months.
Spec 04 / Organic acquisition
Grow the free traffic that displaces paid clicks.
Per-city service pages, structured data, content that ranks for what your customers actually search. Every organic visitor is a paid click you didn't have to buy.
Spec 05 / Same discipline, different surface
Social spend, the same treatment.
Facebook and Instagram ad accounts are usually leaking the same way. The same test-and-cut discipline applies. The point isn't more spend, it's less waste.
Spec 06 / Plain English
A monthly read-out.
One short email a month. What was tested, what won, what's next. No 40-page agency PDF nobody reads.
Shared architecture. Specific work on top.
The platform carries the repeated work: hosting, CMS, forms, email, measurement, agent patterns, deployment. Your business gets its own layer without paying for the same foundations from scratch.
Start small. Scale only when the numbers earn it.
No big bang, no big cheque, no committing to anything you haven't already seen working.
Detail A · Phased commitment
Start small. Add as you see proof.
The first phase is cheap and quick: the website, the local-SEO foundation, tightening your Google Ads. That's it. Easy to walk away from if it isn't moving the numbers.
Within 60 to 90 days you see the proof. Once the numbers move, you decide what to add next: the agent, the bespoke app, the automation. Each phase is opt-in, fixed-scope, and earned by the previous phase paying for itself.
Detail B · How the work is judged
Concrete numbers, in plain English.
Day 30: enquiries up, booking-form drop-off down, your hours back. Day 60: organic search starts displacing ad clicks. Day 90: paid search costs measurably less per booked job, and the numbers decide what to add next.
No vibes. No agency PDFs. You decide what scales, based on what's actually moved.
The honest cost of stitching it together yourself.
Most new businesses discover this six months in, the hard way. Real UK 2026 prices: the tools you'd actually buy, the marketing spend that goes uninstrumented, and how much of your time disappears.
Detail A / Doing it yourself
The stack you'd assemble
Typical UK solo business, month one
Tooling subscriptions
| Online home (Squarespace) | £20/mo |
| Booking link (Calendly) | £8/mo |
| Email on your domain (Workspace) | £6/mo |
| Newsletter (Mailchimp) | £10/mo |
| E-signatures (DocuSign) | £20/mo |
| Live chat / chatbot (Intercom) | £60/mo |
| Accounting (Xero Growing) | £30/mo |
| CRM (HubSpot Starter) | £20/mo |
| Visitor analytics (Plausible) | £7/mo |
| Customer SMS (Twilio + tooling) | £30/mo |
| Domain | £1/mo |
| Tooling subtotal | ~£212/mo |
Marketing spend, instrumented properly
| Google Ads (typical small biz) | £300–1,000/mo |
| Google Ads agency / management | £300–800/mo |
| A/B testing tool (Convert / VWO) | £50–150/mo |
| SEO tool (Ahrefs Lite) | £80/mo |
| Reviews automation (Birdeye / Podium) | £150/mo |
| Social scheduler (Buffer) | £12/mo |
| Marketing subtotal | ~£900–2,200/mo |
Plus, to actually get set up:
- Brand identity and logo£500–1,500
- Stitching the tools together£2,500–5,000
- Content writing / photography£900–2,300
- Your time learning seven admin panels40–80 hrs
Detail B / With Marks AI
One bill. One person.
Launchpad tier, all of it included
£150/mo
One person to ask if anything's not right.
- Every tool from the previous list, set up properly and working together
- Ad spend optimised and managed; you only fund what's actually working
- Brand identity, logo and content help included
- No setup fee
- I look after it. You get on with your work.
Convinced? Sceptical?
Either way, the right next step is a short enquiry. Tell me what you're working on; I'll come back within two business days.
Enquire